About Ironstone

Ironstone Advisory is a professional services company founded by Rob Tyrie in 2019. We work with software companies, insurers and financial institutions on the decisions that connect a business, its technology and its market.

IA Prime is the home brand for Ironstone's lines of work. Today our focus is advisory and consultancy, delivered through Ironstone Advisory.

Ironstone Advisory is the name of our advisory and consultancy business. Our work connects business, technology and market decisions.

Who is behind Ironstone Advisory?

Rob Tyrie founded Ironstone Advisory in 2019. His professional IT career began in 1982 in his father's management consulting firm and continued there until 1985. In 1985 he worked directly for Health Canada. In 1986 he joined American Management Systems, where his first project was building financial systems at Health Canada. That experience has grown into more than four decades of work across enterprise software, professional services and business transformation.

Read Rob's full background, including the history and ideas behind the firm.

Our largest practice is Architecture: business architecture and software architecture, including the route from an idea to a product customers can buy and use. Security and Finance support the work. Our pro bono Ethics practice helps new companies examine important consequences beyond the immediate customer.

Experience close to the work

Rob's professional IT career began in 1982. He brings more than four decades of experience in enterprise software and professional services, including global insurance business development at Salesforce, professional services at BOLT Systems and practice growth at NexJ Systems. Ironstone brings that experience to product decisions, market entry, enterprise sales and the design of delivery organizations.

We begin with the problem and the decisions it requires. The engagement should make its scope, responsibilities, working relationships and deliverables clear. Talk with Rob about the work and the specialist support it needs.

Explore Ironstone

• About Rob: background, interests and experience.

• Mission & Values: what guides the work.

• Partners: current focus and previous relationships.

• What We Do: the work clients can engage us to do.

• Contact: book a conversation or write to Rob.